We work with leaders to better understand themselves and their team members so they can fully achieve their goals and desires



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Raleigh & Durham, NC, USA

(919) 666-7489

// who we are

Leadership Team

We work with leaders to help them self-reflect and work with their employees so all can achieve their goals and desires. Our team consists of deeply experienced executive coaches, leadership facilitators, and trainers who share values and passions and work to support leaders enabling them to inspire and focus on mission driven work. The SmartfulWorks team has worked globally with Fortune 1000 companies for decades. Many have led teams and organizations with P&Ls, metrics, and goals. We know the challenges and the feeling of success experienced inside of organizations.

Jenn Giordano, M.A., Ed.M., ACC

Organizational Psychologist, Executive Coach
SmartfulWorks Founder

Jenn has over a decade of coaching and facilitation experience. She worked internally at Fortune 500 companies and then launched her coaching and training practice in 2009.  Jenn supports companies during culture and organizational change, whether due to growth, external influences, post-merger integration, regulatory changes, or restructuring. She is skilled at assessing the needs of the employees and working with leaders to ensure they are communicating and motivating teams towards a shared goal while maintaining clear communication and building a solid corporate culture.

Jenn has built leadership and team programs to align employees with the organizational vision, helping them meet customer needs and drive sales. She has also been a TEDx presentations skills coach to empower individuals to communicate effectively with confidence. 

Her professional background, coupled with her double Master’s in counseling and organizational psychology from Columbia University and her undergraduate degree in Human & Organizational Development from Vanderbilt University, has given her deep executive and team development skills.

Martha Lawrence

Director of Operations

Martha Lawrence is the Director of Operations for SmartfulWorks. She fulfills her passion of helping others in an impactful way, with a drive and determination to see her team and clients succeed. She has been a high-level assistant supporting C-suite executives for over 20 years, within both the corporate and non-profit sector. Particularly skilled at interpersonal verbal/written communication and client relations, she has additional expertise in recruiting, customer service, fundraising, and donor relations management. 

As a Virtual Assistant, Martha has supported various entrepreneurs and small business owners within finance, leadership development coaching and non-profit foundations. Martha is a creative, flexible, and innovative team player with a great sense of humor.

// who we are

Team Members

Audrey Yi

Cary, NC

Barry Coleman

Washington DC

Brian Ogawa

Eagle, CO

Cassi Christiansen

Bend, Oregon

C. Paige Hinkson

Stowe, VT

Crystal Fazal

Chicago, IL

Debbie Daniels

Seattle, WA

Jeffrey Parsons

Chicago, IL

Krysia Waldron

Atlanta, GA

Melissa Hammer

Chicago, IL

Ryan Soares

Fresno, CA

Starla Sireno

New York, NY

Tina Jackson

San Francisco, CA

DeLisa Alexander

Raleigh, NC

Corey Graham

Charlotte, NC

Sharma Graham

Charlotte, NC

Doug Hensch

Ashburn, VA

Heather Neely

Palo Alto, CA

Glenn Newsom

Raleigh, NC

Glenn Rupert

Raleigh, NC

// who we work with

Our Clients