We work with leaders to better understand themselves and their team members so they can fully achieve their goals and desires



Contact Us

Raleigh & Durham, NC, USA

(919) 666-7489

// who we are

Leadership Team

We work with leaders to help them self-reflect and work with their employees so all can achieve their goals and desires. Our team consists of deeply experienced executive coaches, leadership facilitators, and trainers who share values and passions and work to support leaders enabling them to inspire and focus on mission driven work. The SmartfulWorks team has worked globally with Fortune 1000 companies for decades. Many have led teams and organizations with P&Ls, metrics, and goals. We know the challenges and the feeling of success experienced inside of organizations.

Jenn Giordano, M.A., Ed.M., ACC

Organizational Psychologist, Executive Coach
SmartfulWorks Founder

Jenn has over a decade of coaching and facilitation experience. She worked internally at Fortune 500 companies and then launched her coaching and training practice in 2009.  Jenn supports companies during culture and organizational change, whether due to growth, external influences, post-merger integration, regulatory changes, or restructuring. She is skilled at assessing the needs of the employees and working with leaders to ensure they are communicating and motivating teams towards a shared goal while maintaining clear communication and building a solid corporate culture.

Jenn has built leadership and team programs to align employees with the organizational vision, helping them meet customer needs and drive sales. She has also been a TEDx presentations skills coach to empower individuals to communicate effectively with confidence. 

Her professional background, coupled with her double Master’s in counseling and organizational psychology from Columbia University and her undergraduate degree in Human & Organizational Development from Vanderbilt University, has given her deep executive and team development skills.

Jade Frieberg

Virtual Administrative Assistant

Jade Frieberg is the Administrative Assistant for SmartfulWorks. With over 10+years of experience in supporting high-level executives, business owners and working along side of hundreds of individuals, Jade understands the importance of focusing on each clients’ unique aspirations. Those who best know Jade would describe her as a planner, an efficiency fanatic, perfectionist and perhaps a little OCD, but behind all that is just a professional, career driven, hard worker who believes that the best preparation for tomorrow is doing your best today. Jade’s mission is to relieve stress for those overwhelmed by creating processes and getting things done that help bring peace of mind and focus back to what is most important.

Jade now resides in Richmond Hill, Georgia. In her free time, she enjoys spending time with her family, organizing, going to the beach and a good bottle of vino!

Educational Background
• Professional Organizer from the QC Design School
• BS in Event Management from the University of Central Florida

// who we are

Team Members

Art Pittman

Raleigh, NC

Audrey Yi

Cary, NC

Barry Coleman

Washington DC

Brian Germano

Raleigh, NC

Brian Ogawa

Eagle, CO

Cassi Christiansen

Bend, Oregon

C. Paige Hinkson

Stowe, VT

Corey Graham

Charlotte, NC

Crystal Fazal

Chicago, IL

Debbie Daniels

Seattle, WA

DeLisa Alexander

Raleigh, NC

Doug Hensch

Ashburn, VA

Glenn Rupert

Raleigh, NC

Glenn Newsom

Raleigh, NC

Heather Neely

Palo Alto, CA

Jeffrey Parsons

Chicago, IL

Krysia Waldron

Atlanta, GA

Libbey Ramsey

Greensboro, NC

Melissa Hammer

Chicago, IL

Ryan Soares

Fresno, CA

Sharma Graham

Charlotte, NC

Starla Sireno

New York, NY

Tina Jackson

San Francisco, CA

// who we work with

Our Clients