About Our Leadership Team

// who we are

Leadership Team

We work with leaders to help them self-reflect and work with their employees so all can achieve their goals and desires. Our team consists of deeply experienced executive coaches, leadership facilitators, and trainers who share values and passions and work to support leaders enabling them to inspire and focus on mission driven work. The SmartfulWorks team has worked globally with Fortune 1000 companies for decades. Many have led teams and organizations with P&Ls, metrics, and goals. We know the challenges and the feeling of success experienced inside of organizations.

Jenn Giordano, M.A., Ed.M., ACC

Organizational Psychologist, Executive Coach
SmartfulWorks Founder

Jenn has over a decade of coaching and facilitation experience. She worked internally at Fortune 500 companies and then launched her coaching and training practice in 2009. Jenn supports companies during culture and organizational change, whether due to growth, external influences, post-merger integration, regulatory changes, or restructuring. She is skilled at assessing the needs of the employees and working with leaders to ensure they are communicating and motivating teams towards a shared goal while maintaining clear communication and building a solid corporate culture.

Jenn has built leadership and team programs to align employees with the organizational vision, helping them meet customer needs and drive sales. She has also been a TEDx presentations skills coach to empower individuals to communicate effectively with confidence.

Her professional background, coupled with her double Master’s in counseling and organizational psychology from Columbia University and her undergraduate degree in Human & Organizational Development from Vanderbilt University, has given her deep executive and team development skills.

Jade Frieberg

Virtual Administrative Assistant

Jade Frieberg serves as an Executive Partner for SmartfulWorks, bringing over a decade of experience supporting senior leaders, founders, and executive teams. She is known for her ability to operate at a high level – anticipating needs, creating structure, and translating vision into clear, executable systems that support sustainable growth.

With a deep understanding of executive priorities, Jade combines strategic planning, operational rigor, and exceptional attention to detail to ensure leaders can stay focused on decision-making, direction, and impact. She excels at building processes, managing complexity, and bringing order to fast-moving environments, acting as a trusted extension of the leadership team.

Jade’s work is rooted in the belief that clarity creates capacity. Her mission is to reduce overwhelm, strengthen execution, and provide steady, thoughtful support that allows leaders to lead with confidence and intention.

Based in Savannah, Georgia, Jade values time with her family, refining and organizing spaces, unwinding at the beach, and enjoying a great bottle of wine.

Education & Certifications