We work with leaders to better understand themselves and their team members so they can fully achieve their goals and desires



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Raleigh & Durham, NC, USA

(919) 666-7489

// creating culture

Raleigh, Durham & The Triangle
Virtual Offerings

We all want to work on a team where we feel we are rowing in the same direction, passionate about the same goals, and where everyone is working to their strengths. We also want an atmosphere of belonging, excitement, and confidence that comes from working together on a successful team. SmartfulWorks brings people together to build high-performing teams and a culture of trust, hard work, and enthusiasm for the organization’s vision and mission with corporate culture development. Our experience has taught us this is a beautiful dance of art and science, where we collect key organizational data and then provide actionable insights that allow us to co-develop a clear path forward. This exciting work unleashes new energy that will drive your team’s mission and vision while also solidifying key values that will enable commitment and growth over years. ​


Creating an Inspiring Culture

It has been proven that organizations that have a strong positive culture outperform those who don’t. It is a natural human desire to be associated with teams and companies that inspire and give us a bigger purpose. SmartfulWorks can dive deep into your organization to better understand what differentiates and connects your team and then how to best nurture corporate culture development.

Culture Discovery​

We spend time with your people, we leverage customized surveys and focus groups and value data. We know from our extensive experience that data is the key to real success. We collect qualitative analysis and feed it back to the leaders and organization in practical language which highlights your organizational strengths, your blindspots, and your areas for growth. ​

Culture Design​

Once we have collected the data on the areas where you have strengths and understand your blindspots, we construct a joint path forward helping you crystalize your mission, vision and values and ensure your teams will be inspired. We align performance goals with the cultural pillars and equip your team members with the skills they need to thrive in your organization.​


Dare to Lead Team Development Program

SmartfulWorks has partnered with Ulumination to offer a virtual or in-person experience based on the research of Dr. Brené Brown, Dare to Lead™ which is the ultimate playbook for developing brave leaders and courageous cultures. Daring leadership is a collection of four skill sets that are 100% teachable, measurable and observable. The Dare to Lead™ program focuses on developing these courage-building skills through workshops, training and coaching to help individuals, teams and organizations move from armored leadership to daring leadership.

Individuals who successfully complete the full 16-hour Dare to Lead program will receive a certificate of completion and a Dare to Lead Trained badge for their LinkedIn account.

Skill Set #1
Rumbling with Vulnerability
Skill Set #2
Living into Our Values
Skill Set #3
Braving Trust
Skill Set #4
Learning to Rise

SmartfulWorks also has the ability to work with clients and organizations to customize team development experiences which can range from half a day, full-day and beyond. Our Corporate Culture Development Raleigh Series extends across the region with virtual offerings.